Masters Programmes

Presentation

 

The aim of the programme is to qualify candidates for leading marketing positions in international companies; thus the programme provides them with the knowledge and skills to market products and services in the global, knowledge-based economy, and within specific social, political and cultural contexts. Upon graduation from the MSc in International Marketing programme (MSc IM), students will be able to:

 

• perform market assessment through quantitative marketing research methods,
• gather market intelligence,
• undertake market identification, analysis and selection,
• create detailed marketing strategies and plans for specific markets,
• manage the launch of new products and services,
• set and measure objectives for each marketing element,
• implement and monitor the execution of marketing plans.

 

EDITORIAL

" The ESC Rennes School of Business has a strong tradition of providing masters level management training that is recognised internationally, due to the multicultural nature of the institution. French, British and North American educational methods and traditions are respected and form the foundation of the institution's international nature. The Master of Science in International Marketing programme provides a uniquely positioned degree in that it is taught by international experts in an international environment, with the ultimate goal that the graduate becomes competent in working in the field of marketing, across both cultures and political borders. This degree is an ideal preparation for anybody wanting to manage marketing operations in a global context. "

 

Courses

 

Courses (PDF)

 

Coming soon

 

 

Programme

 

 

Admission

 

Admission Requirements

1) First degree (Bachelors) in any discipline or equivalent*

2) English proficiency: TOEFL, TOEIC or equivalent

 

3) Application form

 

4) Interview (possible by phone)

 

* Cases will be considered individually

 

Calendar :

• Courses : September 2012 to May 2013
• Internship : June to November 2013
• Graduating project : up to December 2013

 

Language of instruction: English.

Tuition fees: 11 900 euros

Application fees: 60 euros

 

Application

 

International Students

 

 

Payment of the application fees

 

 

Testimonial

 

		  "ESC Rennes School of Business provides me international exposure and a multicultural studying environment. Faculties and staff are always willing to help students right from subject discussion to career advice. I feel ESC Rennes International Marketing Programme prepared me to face the challenges in a Global Market scenario."   Raja / Indian