| The ESC Rennes School of Business is an international school of management, aims to transmit its commitment to entrepreneurship and to sustainable development to current and future business leaders. |
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| Strategy and Marketing |
| Dr Philip J. KITCHEN |
| Affiliate Professor |
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| • Marketing Management • Marketing Communications & Promotional Management • Integrated Marketing Communications • Global/International Marketing • Branding |
| • PhD (Marketing) • MBSc. (Market Research) • MSc (Marketing Management) • BA (Hons) (Humanities/Social Studies) |
| 1. Integrated Marketing Communications 2. Marketing Communications & Promotional Management 3. Integrated Marketing Communications 4. Global/International Marketing 5. Branding 6. Marketing Theory |
| Professor and Chair of Strategic Marketing at Hull University Business School, UK. There, he teaches and carries out research in marketing communications, corporate communications, promotion management, and international marketing. Prior to Hull, he was the first holder of the Martin Naughton Chair in Business Strategy/Marketing at Queen’s University, Belfast, where he also founded and directed the Executive MBA programme. Before Queens’ he held academic positions within the Department of Marketing at Strathclyde University, and the Management School at Keele University. |
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