L'ESC Rennes School of Business est une Grande Ecole internationale de management dont la mission est de préparer, par l'enseignement et la recherche, les dirigeants et futurs dirigeants d'entreprises, à agir dans un contexte global.

 

 

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Strategy and Marketing
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Dr Petya PUNCHEVA
Bulgaria

• Postgraduate level:

1. HBM470 International Marketing & Research

2. HBI450 Introduction to International Business

 

• Undergraduate level:

 

1. HBM223 Transnational Marketing

2. HBI340 International Trade Strategies

3. HBI289 European Union: Central and Eastern Transition Countries

4. BI392 European Union: Business Context

 

 

• UNIT COORDINATOR:

 

1. HBM223 Transnational Marketing

2. HBM470 International Marketing & Research

3. HBI340 International Trade Strategies

4. HBI289 European Union: Central and Eastern Transition Countries

 

 

• UNIT DEVELOPMENT EXPERIENCE

 

HBI563: Ethical Issues in International Business

HBI289 European Union: Central and Eastern Transition Countries

HBI340 International Trade Strategies

HBM223 Transnational Marketing

 

 

• Doctor of Philosophy, Griffith University, Department of International Business and Asian Studies,

Griffith Business School, Brisbane, Australia.

• Professional development in teaching: LTS501: The practice of teaching and learning,

Swinburne University of Technology

• Master of Arts (Public Relations)

• Sofia University “St. Kliment Ohridski” - Department of Journalism and Mass Communications,

Sofia, Bulgaria

 

 

• Corporate social responsibility and human rights;

• Stakeholder relationship management;

• International Marketing Management

• Cross-national corporate reputation measurement and management;

• NGO-business relationships and corporate reputation;

 

• Lecturer B in International Business (tenured position)

Faculty of Business and Enterprise, Swinburne University of Technology, Hawthorn