| L'ESC Rennes School of Business est une Grande Ecole internationale de management dont la mission est de préparer, par l'enseignement et la recherche, les dirigeants et futurs dirigeants d'entreprises, à agir dans un contexte global. |
![]() |
|
| Strategy and Marketing |
| Dr Petya PUNCHEVA |
• Postgraduate level: 1. HBM470 International Marketing & Research 2. HBI450 Introduction to International Business
• Undergraduate level:
1. HBM223 Transnational Marketing 2. HBI340 International Trade Strategies 3. HBI289 European Union: Central and Eastern Transition Countries 4. BI392 European Union: Business Context
• UNIT COORDINATOR:
1. HBM223 Transnational Marketing 2. HBM470 International Marketing & Research 3. HBI340 International Trade Strategies 4. HBI289 European Union: Central and Eastern Transition Countries
• UNIT DEVELOPMENT EXPERIENCE
HBI563: Ethical Issues in International Business HBI289 European Union: Central and Eastern Transition Countries HBI340 International Trade Strategies HBM223 Transnational Marketing
|
• Doctor of Philosophy, Griffith University, Department of International Business and Asian Studies, Griffith Business School, Brisbane, Australia. • Professional development in teaching: LTS501: The practice of teaching and learning, Swinburne University of Technology • Master of Arts (Public Relations) • Sofia University “St. Kliment Ohridski” - Department of Journalism and Mass Communications, Sofia, Bulgaria
|
• Corporate social responsibility and human rights; • Stakeholder relationship management; • International Marketing Management • Cross-national corporate reputation measurement and management; • NGO-business relationships and corporate reputation;
|
• Lecturer B in International Business (tenured position) Faculty of Business and Enterprise, Swinburne University of Technology, Hawthorn
|