L'ESC Rennes School of Business est une Grande Ecole internationale de management dont la mission est de préparer, par l'enseignement et la recherche, les dirigeants et futurs dirigeants d'entreprises, à agir dans un contexte global.

 

 

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Strategy and Marketing
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Dr Rozenn Perrigot
Associate Professor
France
• International Distribution
• Network Management in the Hospitality Sector
• Franchising

• Doctorat en Sciences de Gestion at the Research Center in Economics and Management,

CREM UMR CNRS 6211, School of Business Administration (IGR-IAE),

University of Rennes 1, France (2004)
• DEA en Sciences de Gestion,

Marketing at the School of Business Administration (IGR-IAE),

University of Rennes 1, France (2000)
• Maîtrise de Mathématiques at the University of South Brittany, Vannes (1999)
• A Complete 5-Day Course on the Analysis of Longitudinal Event Data

“Event History and Survival Analysis”, with Paul ALLISON,

Professor of Sociology, University of Pennsylvania, Philadelphia, PA, USA (2003)
• Seminars of the European Center of Deepened Training in Management

(Centre Européen de Formation Approfondie à la Gestion - CEFAG) : Epistemology,

Quantitative Methods, Qualitative Methods (2002)

• Franchising :

- network performance,

- performance of the units within a network,

- efficiency,

- survival,

- organizational structure,

- plural form,

- franchisor/franchisee relationship,

- knowledge management within a network,

- internationalization, etc.

• Retailing (development of the hypermarket,

supermarket and hard discount chains).

• Hospitality Management (hotel and restaurant networks).

• Associate Professor in Marketing-Retailing at the School of Business Administration (IGR-IAE),

University of Rennes 1, France
• Researcher at the Research Center in Economics and Management, CREM UMR CNRS 6211
• Visiting Professor at Beijing Normal University, International Franchise Academy, Zhuhai Campus, China
• Visiting Professor at ESADE Business School, Barcelona, Spain
• Professor, Strategy and Management Department, at ESC Rennes School of Business
• Visiting Scholar at the INSEAD Business School, Fontainebleau, France, with Pr. Erin ANDERSON,

The John H. Loudon Chaired Professor of International Management, Professor of Marketing
• Research Assistant at the S. Ross School of Business at the University of Michigan,

Ann Arbor, MI, USA, with Pr. Francine LAFONTAINE, Professor of Business Economics and Public Policy
• Doctoral Visiting at the Business School of the University of Michigan,

Ann Arbor, MI, USA, with Pr. Francine LAFONTAINE,

Professor of Business Economics and Public Policy
• Assistant Professor at the School of Business Administration (IGR-IAE),

University of Rennes 1, France