| L'ESC Rennes School of Business est une Grande Ecole internationale de management dont la mission est de préparer, par l'enseignement et la recherche, les dirigeants et futurs dirigeants d'entreprises, à agir dans un contexte global. |
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| Strategy and Marketing |
| Dr Rozenn Perrigot |
| Associate Professor |
| • International Distribution • Network Management in the Hospitality Sector • Franchising |
• Doctorat en Sciences de Gestion at the Research Center in Economics and Management, CREM UMR CNRS 6211, School of Business Administration (IGR-IAE), University of Rennes 1, France (2004) Marketing at the School of Business Administration (IGR-IAE), University of Rennes 1, France (2000) “Event History and Survival Analysis”, with Paul ALLISON, Professor of Sociology, University of Pennsylvania, Philadelphia, PA, USA (2003) (Centre Européen de Formation Approfondie à la Gestion - CEFAG) : Epistemology, Quantitative Methods, Qualitative Methods (2002) |
• Franchising : - network performance, - performance of the units within a network, - efficiency, - survival, - organizational structure, - plural form, - franchisor/franchisee relationship, - knowledge management within a network, - internationalization, etc. • Retailing (development of the hypermarket, supermarket and hard discount chains). • Hospitality Management (hotel and restaurant networks). |
• Associate Professor in Marketing-Retailing at the School of Business Administration (IGR-IAE), University of Rennes 1, France The John H. Loudon Chaired Professor of International Management, Professor of Marketing Ann Arbor, MI, USA, with Pr. Francine LAFONTAINE, Professor of Business Economics and Public Policy Ann Arbor, MI, USA, with Pr. Francine LAFONTAINE, Professor of Business Economics and Public Policy University of Rennes 1, France |