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Research
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| Author(s) : Hazem
BEN AISSA, Emmanuel de la BURGADE |
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Stratégie
de conception et logiques d’innovation
: la prise en compte du client à travers
le développement d’un savoir-combiner |
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| Abstract
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| Today, meeting
customers’ needs is one of the leitmotiv
of managerial discourses. We wonder what impact
the customer may have on design and innovation
processes. The aim of this article is to analyze
two different cases: the influence of the
internal customer’s needs or choices
in the design process of an automobile manufacturer,
and the influence of the external customer’s
needs and choices in the innovation and design
processes of a services provider. Those two
parallel studies aim to the same conclusion:
the need for both companies to encourage the
capitalization of the know-how which is produced
locally by each operator (automobile manufacturer)
or by each person in contact with the customers
(services provider). We want the reader to
think about possible tools and formal structures
that could help coordinate all the know-how
produced throughout the two firms. |
| Keywords
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•
Design
• innovation
• project management
• knowledge management
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| In Revue
Sciences de Gestion, n°44, 2004, p. 17
à 47 |
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Our publications |
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