• English (United Kingdom)
  • French (Fr)
rozenn-perrigot rozenn-perrigot2

 

intellectual contributions

Refereed Articles

Contribution to Practice

Perrigot, R. (2008). La franchise : une véritable relation de confiance. L'Express Réussir.

 

Discipline-Based Scholarship

  • El Akremi, A., Perrigot, R., & Riot-Lepetit, I. (in press, 2012). Examining the drivers for franchised chains performance through the lens of the dynamic capabilities approach. Journal of Small Business Management.
  • Kosova, R., Lafontaine, F., & Perrigot, R. (in press, 2012). Organizational Form and Performance: Evidence from the Hotel Industry. Review of Economics and Statistics.
  • Perrigot, R. & Herrbach, O. (in press, 2012). The Plural Form from the Inside: a study of franchisees' perceptions about the existence of company-owned outlets within their network. International Journal of Retail and Distribution Management.
  • Perrigot, R. (2011). Antecedents of early adoption and use of social networks for stakeholder communications : Evidence from franchising. Journal of Small Business Management.
  • Perrigot, R. (2011). Intangible resources and plural form as drivers of franchise internationalization : Examination within a two-country. Journal of Small Business Management.
  • Perrigot, R. & Herrbach, O. (2011). L'impact de la mixité sur la maîtrise des savoir-faire organisationnels des franchiseurs. Economies et Sociétés (13), 1007-2004.
  • Perrigot, R. (2011). Multi-channel communication : the case of Subway attracting new franchisees in France. International Journal of Retail and Distribution Management.
  • Perrigot, R., El Akremi, A., & Mignonac, K. (2011). Opportunistic behaviors in franchise chains : the role of cohesion among franchisees. Strategic Management Journal.
  • Perrigot, R., Cliquet, G., & Piot-Lepetit, I. (2009). Plural form chain and efficiency : Insights from the French hotel chains and the DEA methodology. European Management Journal (27), 268-280.
  • Perrigot, R. (2008). A Cross-Cultural Comparison of the Plural Forms in Franchise Networks : USA,France and Brazil. Journal of Small Business Management.
  • Perrigot, R. & Barros, C.P (2008). Analysing Technical and Allocative Efficiency in the French Retailing Industry. International Review of Retail,Distribution and Consumer Research.
  • Perrigot, R. (2008). La pérennité des réseaux de points de vente : une approche par l'écologie des populations et les analyses de survie. Recherche et Applications en Marketing.
  • Perrigot, R. & Barros, C.P (2008). Retailing in France : Overview and Key Trends : What's up ? European Retail Research.

 

Refereed Proceedings

Discipline-Based Scholarship

  • Perrigot, R. (2011). Franchise,vente en ligne et exclusivité territoriale : Une approche Droit- Marketing des pratiques des franchiseurs et des franchisés. 14th Etienne Thil Conference on Retailing,September 22-23.
  • Perrigot, R., Basset, G., & Briand Meledo, D. (2011). A new challenge for franchisors : Maintaining chain consistency when fanchisees create and operate their own websites. 5 th International Conference on Economics and Management of Networks (EMNet),Limassol,Cyprus,December 1-3,2011.
  • Perrigot, R. & Herrbach, O. (2011). The plural form from the inside : A study of franchisee perceptions about the existence of company-owned units within their networks. International Society of Franchising Conference,Boston,USA, 16-18 juin 2011.
  • Perrigot, R. (2011). Brand commitment in the hotel industry : Are there any differences between franchised hotels and company-owned hotels of a same plural form chain? 29 th Conference of the European Federation of the International Council on Hotel,Restaurant,and Institutional Education (EuroCHRIE).
  • Perrigot, R. (2011). Antecedents of early adoption and use of social networks for stakeholder communications : Evidence from franchising. 25th Annual Conference of the International Society of Franchising (IsoF),Boston,USA,June 16-18.
  • Perrigot, R. (2009). Plural form networks from inside ; A study of the franchisees perceptions about the existence of company-owned units within their networks. 16th International Conference on Recent Advances in Retailing and Consumer Services Science ( EIRASS), Niagara Falls, Ontario, Canada, July 6-9.
  • Perrigot, R. (2009). Plural form and performance : some preliminary findings from US franchising networks. 4 th International Conference on Economics and Management of networks, Sarajevo, Bosnia and Herzegovina.
  • Perrigot, R., Basset, M., & Cliquet, M. (2009). Innovative ways to attract prospective franchises : some insights from the case of subway in France. 4 th International Conference on Economics and Management of networks, Sarajevo, Bosnia and Herzegovina September 3-5 2009.
  • Perrigot, R., El Akremi, A., & Mignonac, K. (2009). Deviation from standards and information withholding in franchising firms : the role of perceived task cohesion. 2009 International Society of Franchising Conference, San Diego, USA, February 12-14.
  • Perrigot, R., Wilson, N., & Lafontaine, F. (2009). The Effect of Regulatory Uncertainty on Organizational Form Decisions : Evidence from Within the Firm. 23rd Annual International Society of Franchising Conference,San Diego, CA, February 12-14.
  • Perrigot, R. & Eroglu, S. (2009). Internationalization ,plural forms and risk in franchising ; a bi-country analysis of US and French Networks. 2009 International Society of Franchising Conference, San Diego, USA, February 12-14.
  • Perrigot, R. (2008). Independance de l'adhérant et uniformité du concept : comment respecter l'équilibre? Séminaire DisTribu, Agoraios, Paris, France, september, 30.
  • Perrigot, R., Kosova, R., & Lafontaine, F. (2008). Organizational Form and Performance : Evidence from the Hotel Industry,. Industrial Economy Seminar- CREM UMR CNRS 6211, Faculté des Sciences Economiques,University of Rennes 1, Rennes, February 12.
  • Perrigot, R. (2008). L'efficience des unités au sein d'un réseau mixte : une application de méthode DEA aux hôtels franchises et succursalistes. Journée de la Recherche sur la Franchise, Université d'Angers, Frrance, June, 30..
  • Perrigot, R. & Cliquet, G. (2008). Location and Marketing Strategies in the Hotel industry : An Empirical Observation of the existing links. 26th EUROCHIRE Conference, Dubai, Emirates, October, 11-15.
  • Perrigot, R., Basset, G., & Cliquet, G. (2008). Fifty years of non-specialized retailing in France : A focus on the evolution of hypermarkets, supermarkets and hard-discount stores. 15th International Conference on Recent Advances in Retailing and Consumer Services Science, Zagreb, Croatia, july, 14-17.
  • Perrigot, R. (2008). Le réseau, lieu et partage, La Franchise, au coeur des vies, au coeur des villes. French franchise Federation, Paris, France, September, 29.
  • Perrigot, R. (2008). Management du réseau : comment entraîner chaque membre du réseau à refléter votre concept d'enseigne? Rencontres Dis Tribu, September, 30..
  • Perrigot, R. (2007). The influence of the plural form on internationalization : Evidence frome the US and French Franchising networks. 10 th Annual Retail Strategy and Patronage Behaviour Research Seminar, Society for Marketing Advances Conference, San Antonio, USA, November, 7-10.

 

Non-Refereed Articles

Discipline-Based Scholarship

Perrigot, R. (2009). Franchise et efficience : Application de la méthode DEA aux hôtels, franchisés et succursalistes d'un réseau mixte. Management et Avenir (22), 188-205.

 

academic background

Doctorate na, 2004

 

Teaching

 

  • Franchising, Retailing
  • Strategic Management
  • Marketing, Marketing Management, Strategic Marketing, Quantitative Marketing
  • Data Analysis for Marketing Research with SPSS

 

 

Qualifications

 

• Doctorat en Sciences de Gestion at the Research Center in Economics and Management, CREM UMR CNRS 6211, School of Business Administration (IGR-IAE), University of Rennes 1, France (2004)

• DEA en Sciences de Gestion, Marketing at the School of Business Administration (IGR-IAE), University of Rennes 1, France (2000)
• Maîtrise de Mathématiques at the University of South Brittany, Vannes (1999)

• A Complete 5-Day Course on the Analysis of Longitudinal Event Data “Event History and Survival Analysis”, with Paul ALLISON, Professor of Sociology, University of Pennsylvania, Philadelphia, PA, USA (2003)

• Seminars of the European Center of Deepened Training in Management (Centre Européen de Formation Approfondie à la Gestion - CEFAG) : Epistemology, Quantitative Methods, Qualitative Methods (2002)

 

 

Research Interests

 

• Franchising :

- network performance,

- performance of the units within a network,

- efficiency,

- survival,

- organizational structure,

- plural form,

- franchisor/franchisee relationship,

- knowledge management within a network,

- internationalization, etc.

• Retailing (development of the hypermarket,

supermarket and hard discount chains).

• Hospitality Management (hotel and restaurant networks).

 


work Experience

 

Academic

  • Affiliate professor, ESC Rennes School of Business (2009 - Present).
  • Head of the master Degree 'management of the networks and franchising', IGR/IAE (2008 - Present).
  • Adjunct professor, Université de Rennes 1 (2007 - Present).
  • Associate Professor, Université de Rennes 1 (2006 - Present).
  • Researcher, IGR/IAE (2000 - Present).

 




 





 

 


 

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